Which Brands And Models Have The Most And Least Loyal Used Car Buyers? – CarScoops

Toyota moved from 5th to 1st place, while the Prius took the top spot with 38.1 of owners trading it in for another Prius

Brand loyalty is finicky as minor changes can have major repercussions. A modern example would be Bud Light, but today we’re focusing on a new study from CarMax, which examined purchases with trade-ins made last year.

Overall, the study found that 19% of customers bought the same brand as their trade-in. This isn’t too surprising as…