Volkswagen Group plans to launch a new subbrand for electric cars in China to help the automaker reverse its sliding market share in the country.
The subbrand will launch with the Cupra Tavascan full-electric SUV, a sibling model to the VW ID5 and Skoda Enyaq Coupe iV. Its models will be targeted at VW’s new rivals in China such as Nio and BYD.
The Tavascan will not be sold as a Cupra model in China. Instead, the coupe-styled midsize SUV will be the first model for a subbrand…
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