Toyota set to spin Century off into its own ultra-luxury brand to sit above Lexus and Crown, and compete with Bentley and Rolls-Royce | report – Car News

The Toyota Century has existed since 1967 as the pinnacle of the brand’s range. Often referred to as the “Rolls-Royce of Japan” the limousine version, which is now in its third generation, has always been a hand-built expression of the brand’s aspirations.

It has also almost always been a Japanese domestic market exclusive, but according to a new report published in Forbes, the advent of the new SUV version launched in 2023 will see the Century brand spun off into its own…