The Latest Cool Amenity? A Name Brand. How About Porsche? – The New York Times

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  • The Latest Cool Amenity? A Name Brand. How About Porsche? – The New York Times

Chart a 10-mile path down the Miami coast, and the options for luxury shopping are endless. But from Fendi to Missoni to Porsche to Bentley, the branded products many shoppers are buying aren’t items you can take home. They are homes.

Branded real estate is surging: The market for name-brand luxury condominium units is projected to grow 12 percent each year between now and 2026, according to a report from the global real estate consultants, Knight Frank. Like blue jean makers…

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