Tesla has entered a new era: one in which Elon Musk keeps a different set of car executives up at night, while others rest a little easier.
In the decade since the Model S launched, Tesla has been taking customers largely from luxury players led by BMW and Mercedes-Benz. While Musk had ambitions to take on mass manufacturers with a $35,000 Model 3, he ended up charging much more — first out of necessity to keep Tesla afloat, and then because he and the broader industry were…
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