Tesla Abandons Mercedes Battle to Take on the Likes of Ford

(Bloomberg) — Tesla Inc. has entered a new era: one in which Elon Musk keeps a different set of car executives up at night, while others rest a little easier.

Most Read from Bloomberg

In the decade since the Model S launched, Tesla has been picking off customers largely from luxury players led by BMW and Mercedes-Benz. While Musk had ambitions to take on mass manufacturers with a $35,000 Model 3, he ended up charging much more — first out of necessity to keep Tesla afloat, and…

Continue reading this news update.

Comments are closed