At Suncorp, car insurance is becoming a game and policyholders are seemingly happily playing along for a chance at a prize.
The industry joins a long list of others including health and dental which have turned to games that provide scores, rewards and often meaningless badges for customers who perform certain tasks under rules set out by a company.
The concept was quietly rolled out earlier this year by Suncorp’s AAMI which has developed the service within its mobile…
Comments are closed