Rolls-Royce CEO on the luxury business, the global economy, and building a $25M car

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MONTEREY, Calif. —When you think of Monterey Car Week and the Pebble Beach Concours, Rolls-Royce Motorcars is a name that almost automatically comes to mind. The 120-year-old British automaker is synonymous with ultra luxury and sophistication.

Rolls-Royce (BMWYY) did make its presence felt at Monterey last week, where a massive amount of the company’s clientele appear every year to see new cars, meet other car aficionados, and, as the Europeans tend to say, to enjoy life.

It was…

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