New Florida Law Bans Direct-To-Consumer Car Sales, Protects Dealer Markups

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In a blow to automakers and consumers alike, Florida Governor Ron DeSantis ratified a bill that delivers strong protection for the legacy auto dealership model.

The bill, which was signed into law on Monday, includes provisions to ban existing automakers with a dealer model from offering direct-to-consumer sales. It also includes requirements for dealerships to be compensated for post-sale vehicle upgrades and protects them from manufacturer-set pricing, should an automaker decide…

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