BMW has maintained its slim lead over the luxury automaker field in Kelley Blue Book’s latest Brand Watch Report. The biggest news out of the report might be just how stable America’s luxury car market is. Automakers improve their products constantly, jockeying for position, but the positions change little.
Our Brand Watch Report is a consumer perception survey that also weaves in shopping behavior to determine how a brand or model stacks up with its segment competitors on…
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