Luxury Brand Loyalty Is Diminishing, But Not For Tesla

Luxury automotive brand loyalty is a far less prominent force. Many legacy automakers are seeing customers buying Teslas instead.

Automotive brand loyalty reveals how likely a household owning a particular vehicle make will return to the same company for their next purchase. Currently, GM is leading, mainly thanks to its diverse portfolio, including Chevrolet, Cadillac, GMC, and Buick. By offering an array of vehicles through several…