IAB – Australian online ad spend up 7.8% September quarter 2023

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  • IAB – Australian online ad spend up 7.8% September quarter 2023

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Online advertising grew 7.8% to $3.732 billion in Australia in the September quarter compared to the same three months last year

Data drawn from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC shows online advertising increased 2.1% over the preceding quarter.  

Total expenditure by category in the September quarter was $1.630bn for Search and directories, $1.451bn for general display and $649.2m for…

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