Executives from Stellantis and Ford last week said they would be more disciplined on pricing as the year continues.
“For North America, I think [it’s] very important that we maintain our price positions,” Palmer said. “Our products and our brands in our view are extremely competitive and warrant the price positions that we have earned over the last two years or so, and actually longer.”
Palmer added that sales in the region are trending up month over month.
“The big challenge…
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