MUNICH, Sept 2 (Reuters) – BMW is once again turning to the “Neue Klasse” brand – this time as an electric vehicle – as the German automaker seeks to replicate past successes to catch up with trailblazer Tesla.
During the early 1960s, BMW (BMWG.DE) was a struggling enterprise with an uncertain future, overshadowed by Volkswagen (VOWG_p.DE), Mercedes-Benz (MBGn.DE) and the giants of Detroit.
The company’s leaders put all their chips behind a new car they called the “Neue Klasse,” or…
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