The festival export was secured by tourism and marketing agency Destination NSW under a minimum five-year licensing agreement believed to have cost the state more than $12 million.
Over the next seven days, more than 1100 “future forward” events, gigs and talks will be held in 100 locations within a footprint bounded by Darling Harbour and Broadway.
Performer Bow and Arrow at SXSW Sydney at the launch of Sydney’s version of South by South West at Tumbalong Park, Darling…
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