Elon Musk has started an electric-vehicle price war that Tesla can’t finish.
Under increasing pressure from new competition, Tesla spent the past year slashing the average price of its models by roughly 25%. The Model 3 fell from $48,000 to $44,380. The luxury Model S, meanwhile, plunged from a high of $130,000 to $96,380. The cars, as they say, have been priced to move.
It’s an unusual business strategy, to put it mildly. “I can’t think of…
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