Imagine a family-owned dealership deeply rooted in tradition but now facing a pressing dilemma: attracting the elusive younger generation. As digital platforms and social media redefine consumer habits, traditional dealerships grapple with the need to evolve or risk becoming obsolete.
Understanding the Shift: A Look at the Data
Recent studies show a significant shift in car-buying demographics. While baby boomers once dominated the automotive market, millennials and Gen Z are…
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