When BMW started charging an $18 per month subscription for heated seats in 2022, the backlash was swift and brutal. Customers banded together, urging others not to encourage this type of behavior from automakers, lest it open the door to more perceived avariciousness.
“You’ve already paid for it!” cried one Reddit user. “The fucking hardware is in your car and you’ve already paid!”
Customers complained that a subscription for a hardware feature only makes sense if the upfront cost…
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