“The car is not important!”
As a tagline for a [checks notes] car company, it’s right up there with ‘wouldn’t you really rather have a Buick?’ (answer: would really rather not, thanks). Though one really rather suspects the author of this slogan – Paul Dick, Mercedes-Benz’s vehicle safety boss – doesn’t care about marketing one-liners. He’s a serious man with a serious mission. And without hesitation, he’s already off.
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