Australia’s best-selling luxury brands in 2023

In 2023, BMW pushed past Mercedes-Benz – at least where cars and SUVs are concerned – while Lexus and Volvo had record years and Tesla outsold them all.

Here, we look at the luxury brands on sale in Australia and how they performed in 2023. Note, VFACTS figures are based on customers taking delivery of a vehicle, not simply ordering one.

We’ve omitted ultra-luxury brands like Bentley and Rolls-Royce for brevity, but we’ve included Tesla for context – even if it’s…

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