In an interaction with BrandWagon Online, Naveen Soni, president, Lexus India talked about the company’s entry into the luxury car market, its growth and marketing initiatives. (Edited Excerpts)
How did 2022 playout for the luxury car market in the country? What kind of transformations or changes have you observed in the market over the years?
In 2017, our entry into the luxury car market marked a significant milestone. The subsequent year, 2018, witnessed record-breaking…
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