Mercedes’s new cars boost demand as luxury automaker seeks to ‘grow fast’ on EVs

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After German luxury giant Mercedes-Benz (MBG.DE) reported another strong quarter, the question for many industry watchers is how long the good times can last.

Mercedes’s focus on top-end vehicles, customizations, and new electrics means higher prices for customers, but for Mercedes’s huge North American business, demand is still robust — and that’s because of its new vehicles.

“Just in the first half-year, we had the launch of the fifth electric vehicle — the EQE SUV, a…

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