Overnight, all traces of The Myer Centre were set to be taken down and replaced with Uptown signage.
In a joint statement, the centre’s owners, retail property giant Vicinity Centres and superannuation property group ISPT, said the name “captures the vision for the destination’s future, reflects the intended brand and market position and highlights the physical location at the top of the mall”.
“Uptown will be a pivotal part of the modern identity of Brisbane’s CBD and…
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