“If electric cars are dull, this is an opportunity” says Maserati CEO

Maserati CEO Davide Grasso explains how the Italian luxury car brand is seeking to ensure its electric vehicles are just as fun to drive as those with combustion engines in a conversation with Dezeen.

Speaking at a roundtable event in London, Grasso responded to a question from Dezeen about the common perception that electric cars are boring compared to combustion engine cars.

“It’s about driving experience, who says they have to be dull?” he said.

“If the majority of the…