When Elon Musk walked into Twitter’s offices on 26 October carrying a sink, one day before he bought the platform for $44bn (£38bn), it was the first sign that the tale of his ownership would not be a conventional one. “Let that sink in!” he tweeted. For everyone swept up in what followed – from thousands of Twitter employees to advertisers and critical journalists – it certainly has now.
Musk’s reign since has proved unpredictable and controversial, with the Tesla…
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