One of the significant changes in the luxury-car market over the past 15 years is the increasing overlap and morphing of archrivals BMW and Mercedes-Benz, as they pursue each other’s well-heeled American market share. Where once the division between luxury (Benz) and sporting steed (BMW) was clear, Benzes have become more sporting and engaging, and Bimmers have become more stolid, cushy, and tech-focused.
If you want to understand a root of this issue, you need to go back to the…
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